Saturday, January 23, 2016

Asus launches Zenfone Zoom with 13 MP Camera at Rs. 37,999/-

Asus has launched the new Asus Zenfone Zoom in India for Rs. 37,999.


The phone was launched at an event held In Agra on January 22, 2016.

This phone is a camera centric device by Asus.

The 13 MP pro camera is a 10 piece module coming from the Japanese optical experts HOYAcomprising of 4 pieces ASPHERICAL LENS, 4 pieces glass and 2 pieces Prime lens. The camera module is capable of a total zoom of 12X with an ability of 3x optical zoom that will allow for real close up shots. Working in tandem with the optical zoom to ensure the pictures are not shaky is the 4 stops OIS that provides as much as 16 times longer duration for the exposure. One can expect some stunning low light shots and videos with this kind of a camera module, equipped with laser autofocus and dual tone LED flash. The phone has a dedicated camera button on the sides ensuring a better experience.

The phone also comes with a 5.5" 1080p display with Corning Gorilla Glass 4.


Under the hood is a 2.5GHz Quad-core 64-bit Intel Atom Z3590 processor accompanied by 4 GB of RAM. 128 GB of internal memory is available and can be expanded upto 128 GB via microSD card. Zen UI built off Android Lollipop will run on the ZOOM that is powered by a 3000 mAh battery that supports quick charge facility. The phone supports Dual SIM and both can take in 4G LTE sims. The phone is 12mm thick and weighs a hefty 185 gms. Comes in Sidian Black and Glacier White color.

Overall, the phone looks to be a decent offering. The leather finish back, the big circle camera module, feature rich ZEN UI, power packed multimedia via hardware at a price of Rs. 37,999 INR looks to be a steep price. But a phone that is already a year old but with unique selling point on the camera front will have a tough challenge to sell which also lacks a fingerprint scanner.

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