Thursday, March 31, 2016

Samsung launches Galaxy J3 with S Bike Mode, 5 inch HD Display at Rs 8990

In a press conference in New Delhi today, Samsung launched the New Samsung Galaxy J3 2016 Edition.

The phone comes with the tagline #TapKickVroom due to it's brand new feature, the S Bike Mode.


Made for India S bike mode

 An industry-first, S bike mode will benefit millions of bikers

 Project conceptualised and developed in India, for India

 Built in rewards program is powered by Freecharge to help change riding behaviour

 Available exclusively on Snapdeal

Samsung India Electronics today announced the launch of the

Samsung Galaxy J3 featuring the S bike mode, an industry-first dedicated feature for two-

wheeler riders that is designed to enable responsible and tension free riding.

Once activated at the beginning of a ride, any caller trying to reach the Samsung Galaxy J3 user

will be notified through an automated answering machine that the user is riding and cannot take

calls so that the ride remains uninterrupted.


All the user needs to do is to switch on the S bike mode of Galaxy J3 before setting off on the

ride, and the smart phone will automatically inform the caller that the user is currently riding a

bike and is unable to take the call. The caller may choose to press 1 to express urgency to talk

with the biker for which the biker will have to bring his bike to a halt in order to take the call.

“Samsung is constantly in the pursuit of meaningful innovations that make people’s lives better.

S bike mode is a result of that vision. While studying the consumers’ phone usage behaviour,

we realised that incoming calls are a major distraction to bikers. We are very happy that we

have come up with something that will benefit millions of two-wheeler users and promote

responsible riding,” said Mr Asim Warsi. Senior Vice President, Samsung India Electronics.



Galaxy J3 is an extension of Samsung’s vision to offer innovative and differentiated products

across price segments. The J Series was launched with the Ultra Data Saving (UDS) mode in

September 2015, a feature that has helped consumers save up to 50% of mobile data usage.

Samsung has further enhanced this feature to include data savings on popular music streaming

apps and over Wi-Fi after witnessing an adoption rate of over 50% among consumers. In order

to carry the local innovation forward, Samsung is keen to establish the S bike mode as a

responsible riding ritual where Samsung Galaxy J3 users will activate the mode before

commencing their ride. Both UDS and the newly launched S bike mode have been developed in

Samsung’s Indian R&D centres. S bike mode will be available across all 4G-enabled Galaxy J

series devices over a period of time.



“Innovation at Samsung revolves around the consumer as we aspire to bring a complete

hardware and software solution. Samsung Galaxy J3 is the first affordable segment device that

has been equipped with NFC hardware to activate the S bike mode with a single tap of the

device on  a S bike NFC tag that will be shipped with every unit. The revolutionary S bike mode

has been designed in India by our engineers to not only propagate responsible riding which is a

concern for both consumers and government authorities, but also ensure a tension free ride,”


Mr. Dipesh Shah, Senior Vice President, Samsung R&D Institute India.

How the S bike mode Works

S bike mode was developed and built into the Galaxy J3 following extensive market research

aimed to create innovations that are really meaningful and useful to people.





This is how it works:

Step 1 – Quick Activation: Galaxy J3 has in-built NFC hardware and the device ships

with an S bike mode NFC Tag. This tag can be affixed at a convenient place (eg. helmet

or a fuel tank) and the user can gently tap the device on this tag to activate/deactivate

the S bike mode. The user also has the option to use the quick panel to

activate/deactivate this feature.

Step 2 – Urgent Call Alert System: All callers hear a pre-recorded message that

informs callers that the Galaxy J3 user is riding a two-wheeler and is unable to take the

call. The S bike mode user does not get any notification that there was an incoming call

(to avoid distraction). In case the call is urgent, the caller may choose to press 1, which

allows urgent calls to go through.

Step 3 – Motion Lock: This feature ensures that if the S bike mode user decides to take

the urgent incoming call, he will need to bring his bike to a halt to be able to answer the

call. The phone will not allow the incoming call to get answered owing to motion lock.

This safety feature is designed to encourage responsible riding.

The S bike mode also sports an intuitive user interface where users can see a log of call

notifications while the mode is enabled. It also has a Smart Reply feature where selected

contacts will receive an auto-SMS with an estimate of when the user is likely to be available for

a call basis a trip destination entered by the user. There is also a dashboard of time and

distance travelled using the S bike mode where users stand a chance to win up to INR 1,500

per month from Freecharge for being a responsible rider.



Samsung Galaxy J3 provides an immersive experience with a large 5 inch HD super AMOLED

screen. Whether you are browsing, watching videos or surfing the web at blazing fast 4G

speeds; vibrant colours and the larger display brings life to the content and enhances the

viewing pleasure. Excellent contrast ratio produces superior imagery with deeper blacks,

brighter whites, and more vivid colours, while the large display facilitates better viewing of

multimedia content.

Sophisticated Imaging Capabilities

Samsung Galaxy J3 comes with a camera that captures high quality, crisp and detailed

photographs with its 8 megapixel rear camera with an f2.2 aperture. It also features a 5 mega-

pixel front camera to provide great video calling and selfie experience. The new smart phone is

a great shooter that takes detailed photos that look professional, in-focus, and well-lit.

Powerful Performance

Samsung Galaxy J3 is equipped with a 1.5 GHz Quad Core processor and 1.5 GB RAM for

easy multi-tasking and fast speed.

Special Operator Offer

Samsung Galaxy J3 users on the Vodafone network get twice the data on select data packs for a period

of 6 months in 4G circles and for 2 months in others

Price and Availability

Samsung Galaxy J3 is priced at INR 8,990 and will be available in three colour options of gold,

black and white exclusively on Snapdeal from March 31st 2016.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative

ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices,

tablets, cameras, digital appliances, printers, medical equipment, network systems, and

semiconductor and LED solutions. We are also leading in the Internet of Things space with the

open platform SmartThings, our broad range of smart devices, and through proactive cross-

industry collaboration. We employ 319,000 people across 84 countries with annual sales of US

$196 billion. To discover more, and for the latest news, feature articles and press material,

please visit the Samsung Newsroom at news.samsung.com.

Samsung J3 Product Specifications

J3

- LTE: 850/900/1800/2100/2300

- WCDMA: 850, 900, 1800, 1900/2100

- GSM:  850/900/1800/1900

Processor 1.5 GHz Quad Core Processor

Display 5” HD sAMOLED Display (720 x 1280)

OS Android 5.1 (Lollipop)

Camera 8 MP AF w/ LED Flash +5 MP

Additional Features Auto, Beauty Face, Continuous Shot, HDR (High Dynamic Range),

Panorama, Pro, Selfie, Sports, Sound & Shot

Recorder: HD (1280 x 720) | @30fps

Playback: FHD (1920 x 1080) | @30fps

Formats: MP4,M4V,3GP,3G2,WMV,ASF,AVI,FLV,MKV,WEBM

Codecs:H.263,H.264(AVC),MPEG4,VC-1,Sorenson

Spark,MP43,WMV7,WMV8,VP8,VP9,H.265(HEVC)

Format:MP3,M4A,3GA,AAC,OGG,OGA,WAV,WMA,AMR,AWB,FLAC,MID,MI

DI,XMF,MXMF,IMY,RTTTL,RTX,OTA

Codecs: MP3,AMR-NB,AMR-WB,AAC,AAC+,eAAC+,WMA,Vorbis,FLAC,Opus

Sensors  Accelerometer, Proximity Sensor

Connectivity BT 4.0, USB 2.0, GPS, Glonass

Wi-Fi 802.11 b/g/n, Wi-Fi Direct

Memory 8GB (ROM) + 1.5GB (RAM) microSD up to 128 GB

Dimension 142.3 x 71 x 7.9mm, 138 g

PC Sync Smart Switch

Others Dual SIM

Battery 2600 mAh

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